Website Redesign & Migration

Can an existing site be redesigned without losing SEO?

Yes, if the redesign is planned carefully. We inventory existing URLs, keep valuable content, map old pages to new ones with one-to-one redirects, protect staging from being indexed and monitor rankings, 404s and leads after launch.

Who this is for

This is for businesses in Purley, Kenley, South Croydon, Coulsdon, Purley and Croydon with an existing website that looks outdated, is slow or is not generating enough enquiries.

The problem we solve

A redesign can destroy hard-won search visibility if valuable pages and links are lost, URLs change without redirects or a staging site is accidentally indexed. Poor planning also leads to broken forms and lost leads.

What you get

• A full inventory of current URLs, titles and performance.
• A one-to-one redirect map for changed addresses.
• A staging site protected from indexing.
• A new design that improves mobile usability and conversion.
• Post-launch checks in Search Console and analytics.

How the process works

1. Benchmark

   We export current URLs, queries, links and conversions so nothing valuable is lost.

2. Plan and redirect

   We decide what to keep, improve or remove and map every old URL to a new destination.

3. Build and review

   We build the new site on a staging address, then test redirects, forms, speed and structured data.

4. Launch and monitor

   We go live, submit the sitemap and watch for 404s, indexing changes and lead performance.

What is and is not included

Every package includes first-year domain, hosting and SSL. The design, build and launch of the site are included in the one-off price. Content copywriting, professional photography and advanced third-party integrations may be quoted separately depending on scope. Ongoing updates after launch are available through website care.

What affects the price

Price depends on the size of the existing site, how many URLs need redirecting, whether content needs rewriting and any new functionality. Migrations with many redirects or complex platforms cost more.

Illustrative example

A trades website near Croydon had several pages that appeared in Google but looked outdated. We redesigned the site, mapped all URLs and preserved its local search traffic. The new site also improved enquiry conversion.

Frequently asked questions