Website redesign in Purley without losing the pages that work

By Purley Web Design · published 9 October 2026 · last updated 9 October 2026

Quick answer: A redesign replaces the parts that fail and keeps the addresses and facts that already bring enquiries. Old URLs should point at the closest new page. Starter at £150 or Business at £295 can be enough when the page count stays small. A shop or a much larger site is usually Growth at £495 or a quoted project.

Purley firms often arrive with a site from several years ago: a phone number buried in a picture, a menu that no longer matches the offer, and pages nobody links to. The rebuild should start from what still earns calls. The cards in the picture are a planning example, not anyone's previous website. Bring the list of addresses you know people still use, even if it is only a spreadsheet.

What to keep

Keep the domain, the business name and the phone number unless there is a real reason to change them. Changing all three at once makes you look like a new company to customers and to Google.

Keep pages that already describe a service you still sell. Rewrite them. Do not delete a useful page because the new design has no box for it. Count the enquiries those pages still produce before you archive them.

Drop pages that are out of date, duplicated, or about services you stopped. A shorter site is a successful redesign if every remaining page has a job. A quiet page about a service you still sell may be quiet because it is hard to find, not because nobody wants the work.

Addresses and redirects

Every old address that people or other sites might use needs a single redirect to the closest new page. Sending everything to the homepage is how bookmarks die. We test the list before launch. The website redesign page describes that mapping.

If a service is gone, say so or send people to the nearest alternative. A soft error that looks like the whole site is broken is worse than a clear sentence.

New addresses should be short and stable. Avoid dates and town-name spam. Write the redirect list as old address, new address, and why that pair is the closest match.

Content worth rewriting

Read the old pages aloud. Keep sentences a customer would still believe. Replace claims you cannot evidence, including borrowed reviews and statistics with no source.

Photos of the old shopfront are fine if the shopfront is still true. If you have moved from a Purley unit to a workshop in Coulsdon, the photos and the address change together.

Our own studio address stays 109A Brighton Road, Coulsdon, CR5 2NG. A redesign is not a reason to invent a Purley office on the new footer.

Which package a redesign uses

Replacing a one-page brochure with another one-page brochure is Starter at £150. Splitting services that were crammed into one page is usually Business at £295 and up to five pages.

Growth at £495 comes in when the redesign includes a blog, a shop, bookings, or eight to twelve pages. A change of colour is not Growth. A change of catalogue often is.

If you already own the domain, it stays yours. First-year hosting and SSL can be included when we set them up. Year two is around £60 to the providers.

After launch

After launch we watch the form, the phone link and addresses that still 404. A redesign is not finished on the evening it goes live. Plan a short period to fix what real visitors find.

Tell regular customers the site has changed if they book from memory. A new menu that hides the phone number will feel like you have closed, even if the design is clearer.

A small rebuild is often ready in about a week for one page, or two to four weeks for Business and Growth, once the redirects and the words are agreed. Start with a consultation and bring the current address list.