Website speed and Core Web Vitals for Purley businesses
Quick answer: Compress images, delay extra scripts, and keep the homepage under about two seconds on a phone. Speed is a ranking and conversion issue in Purley.
Slow sites lose Purley mobile visitors. Here is what to measure and what to fix first. This guide is written for businesses in Purley and Kenley, Coulsdon, South Croydon and Sanderstead.
Why speed is a sales issue
A visitor comparing an accountant near Purley station with two rivals will not wait. Purley clients often work in London and search after commuting home. Core Web Vitals are Google’s way of measuring that wait.
What to measure
Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift. Test the live URL for web design Purley on mobile, not only your office Wi‑Fi.
Fixes that move the needle
Resize photos, use modern formats, avoid auto-playing video in the hero, and skip heavy sliders. Hosting and caching help, but bloated page builders undo them. Purley Web Design builds lean pages from £150.
Local pages across Kenley, Coulsdon, South Croydon and Sanderstead
Duplicate templates with huge stock images are a common reason area pages fail. Reuse one compressed photograph of real work in Purley instead.
Ask Purley Web Design for a speed review.
Frequently asked questions
Does a slow site still rank?
It can, but it converts worse and is easier for a faster local rival to beat.
Is a CDN required?
Not always for a small Purley site. Clean images and fewer scripts matter more.
Will more plugins help?
Usually the opposite. Each plugin is another request on a phone.
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