Website photos that convert in Purley (skip the stock smiles)
Quick answer: Use real photos of your Purley work, team and area. Compress them, add descriptive alt text, and place a genuine image next to the first call to action.
Phone photos of real Purley work outperform stock. Here is the set to shoot this week. This guide is written for businesses in Purley and Kenley, Coulsdon, South Croydon and Sanderstead.
Why stock photos leak trust
Visitors in Purley recognise stock immediately. an accountant near Purley station with a photo of yesterday’s job looks bookable. Purley clients often work in London and search after commuting home.
A one-hour shot list
Front of van or premises, three finished jobs, a team portrait, a detail shot, and a photo that shows Kenley, Coulsdon, South Croydon and Sanderstead if you travel. No filters that lie about the finish.
Alt text and file size
Alt text should describe the work and town, not stuff web design Purley five times. Compress before upload so Core Web Vitals survive.
Where images earn money
Hero, about, and beside the quote button. Purley Web Design will place and compress them on packages from £150.
Send your photos and we will use them.
Frequently asked questions
Are phone photos good enough?
Yes if they are sharp, well lit and honest. A DSLR is optional.
Do I need a photographer?
Only if you sell visual work at a premium. Most Purley services do not.
Can I use customer photos?
With permission. Credit them and avoid showing private interiors without consent.
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