Website design in Purley for a small service firm

Example illustration of blank page cards. It is not a client's website.

Quick answer: Website design in Purley should make the offer obvious on the first screen: the service, the area, and how to enquire. Starter is a one-page site at £150. Business is up to five pages at £295. Growth is eight to twelve pages at £495. The first year of domain, hosting and SSL is included.

Service firms around Purley Cross, Woodcote and the roads toward Kenley often look similar in a search result. The site is how a buyer tells you apart. Design here means the order of the information, not a decoration laid on top of unclear copy.

What the first screen must do

Say what you do in the heading a customer would use. Say where you work. Put the phone where a thumb can reach it. A paragraph about passion, before the service, wastes the visit of someone comparing three accountants or three boiler firms.

The blank cards in the picture are an example of planning pages. They are not a client's sitemap and they contain no real project. We use an example so we do not pass an illustration off as a live website.

Mobile is the default. A layout that only makes sense on a wide monitor fails the person standing outside Purley station. Buttons, forms and the phone number are checked at that size.

Services without a page for every task

Group work the way a customer chooses it. A cleaner who does homes and end-of-tenancy can use two short sections on one page, or two pages if the questions differ. Five near-duplicate pages do not make Business a better site. Business is up to five pages so each one can have a job.

If you also cover Sanderstead or Coulsdon on the same terms, name those places in one paragraph. Add a page only when the offer, the hours or the proof is different. That rule is the same one we use for our own service area.

Professional firms can look at professional services websites. A logo wall belongs only when the organisations are real and you have permission to name them.

Trust without invented proof

Use your real process: how you quote, how you visit, what you need from the customer before you start. That is more useful than a row of stars with no source. We do not invent client names or five-star widgets.

Photos should be of your work or your premises. If you do not have them yet, use none rather than a stock street labelled as your shop. Our articles label example pictures as examples for that reason.

The address and the company name in the footer should match the name on the invoice. Inconsistent details are a trust problem before they are a search problem.

Prices on the page

If the price is fixed, publish it. Our own anchors are £150, £295 and £495 so a Purley business can compare without a call. If your price depends on a survey, say what the survey costs or that the first visit is the quote. A hidden number is not more professional.

Year two for domain, hosting and SSL is around £60 to the providers. Put the renewal where a customer of yours, or you, can see it. A cheap build with an unreadable renewal is not a cheap build.

Two revision rounds are included on Business, three on Growth. A change of the whole offer after sign-off is new scope. Ask that before you sign, not after the pages are built.

Choosing the package

One service and one clear next step: Starter, £150, often ready in about a week once the words are ready. Several services: Business, £295, usually two to four weeks. A blog, a larger page count, a shop or bookings: Growth, £495, or a quote.

Bring the list of services and the places you drive to. We would rather remove a page than invent one. The stages are discovery, structure, build and launch, with a sign-off between them.

Read web design or ask for a consultation. Hours are Monday to Friday, 09:00 to 17:00 GMT, and we reply within one working day.

Ready for a website that wins enquiries?

Professional websites for small businesses in Purley and nearby — from only £150. Fixed prices, plain English, no pressure.

Request your free quote