A small business website in Purley

Example illustration of a shop counter. It is not a client's products.

Quick answer: A small business website in Purley should make the offer, the area and the phone number obvious. If you sell one thing, Starter at £150 is a single page and is often ready in about a week once the words are ready. Several services move you to Business at £295, up to five pages.

Cafes, cleaners, trades and small shops around the high street do not need a corporate site. They need a page a neighbour can trust and a customer from Kenley or South Croydon can use on a phone. The rest is extra.

What the site has to do

State the work, the hours, and how to start. A cafe needs the opening pattern and whether you take cards. A trade needs the jobs you will travel for and the ones you will not. A shop needs what can be collected and what can be posted. Leave out the sentence that could describe any business in any town.

Put the phone in the header as a tap-to-call link. Repeat the same number you answer. A second number used only on the website splits the calls and confuses the Google profile.

The counter in the picture is an example. The jars and bags are not a client's stock. If your page needs products, photograph those products. An illustrated counter is not evidence you sell them.

When one page is enough

One page is enough when a visitor can understand the offer without a menu of services. Starter is built for that: a responsive page, a contact or quote form, basic on-page SEO, SSL guidance, and the first year of domain, hosting and SSL. The fee is £150, once.

A one-page site can still name Purley, Kenley and Coulsdon if you work in all three on the same terms. It should not pretend to be five different businesses. Say the limit. Customers prefer a clear no to a wasted visit.

Year two is around £60 for domain, hosting and SSL, paid to the providers, or you use your own. That renewal is not a second design fee. There is no monthly care charge inside the £150.

When you need more pages

Move to Business, £295, when you have distinct services: for example a clinic with separate treatments, or a shop that also does repairs. Up to five pages is the limit of that package, with two revision rounds and basic local SEO.

Growth, £495, is for eight to twelve pages, a blog, and the cases where you also need a simple shop or a booking flow. A complicated diary or a large catalogue is quoted separately. See ecommerce and booking websites before you assume £495 covers every system.

Do not buy pages for towns. A page for Riddlesdown that repeats the Purley page with the name swapped is not a small-business website. It is clutter. Mention the places once.

Photos and the high street

A real shopfront on Brighton Road in Purley, if that is your shop, is the right picture. Our studio is on Brighton Road in Coulsdon, which is a different building and a different postcode. Do not mix the two on your site, and we will not mix them on ours.

If you work from a van, a photo of the van and a short note on arrival times is more useful than a borrowed interior. Customers are checking whether you are the firm they think you are.

Menu prices, if they change weekly, can live on a simple page you can edit, or you can say the board in the shop is the price list. A website price that is always wrong trains people not to trust the rest of the page.

Getting it built

Write down the services, the hours and the phone number before the call. A Starter site moves quickly when that note exists. Business and Growth usually take two to four weeks because there are more pages and two or three revision rounds.

We reply within one working day. The form is on the contact page. The packages are on web design. Say whether people call, book, or walk in.

The studio address, for the record, is 109A Brighton Road, Coulsdon, CR5 2NG. Purley is where many of the businesses are. It is not where the studio is.

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