What to ask an SEO agency about a Purley business
Quick answer: If you are looking for an SEO agency in Purley, ask what will be written, which pages will exist, and whether your name, address and phone will match. We are a web studio in Coulsdon. The website fees are £150, £295 and £495. A position in Google is not included.
The phrase SEO agency Purley attracts two kinds of offer. One is a site and a Google profile that say the same true things. The other is a monthly report and a promise. This guide is about telling them apart before you pay, using the same standard we apply to our own pages.
The job behind the search
A Purley clinic, a Kenley tradesperson and a South Croydon consultancy do not need the same page, but they need the same honesty. The customer must see the service, the area and a way to enquire. That is the work. Reports that do not name a page you can open are not the work.
Local SEO on our local SEO page means that practical layer: titles a person would say, a service area you really cover, and details that match. It is not a guarantee that a new site outranks a business that has traded on Brighton Road for twenty years.
If your current site already explains the service and the only problem is a wrong phone number, fix the number before you buy a campaign. Consistency is cheaper than a rewrite, and sometimes it is the whole job.
What an agency should show you
Ask for the list of pages, the business name they will publish, and the address they will use. If they want a Purley address you do not occupy, refuse it. A virtual office that does not match the footer and the Google profile creates a mess you will pay to undo.
Ask who owns the Google profile. Advice on categories and services is useful. Handing over the only login is not. Ownership stays with the business. We say the same thing on our own contact details: the studio address is Coulsdon, and it stays Coulsdon.
Ask which changes are in the build fee and which are a later monthly cost. Our builds are one-off. Year two domain, hosting and SSL are around £60 to the providers. Anything described as SEO management after that is a new conversation, not a surprise invoice.
The website is the asset
An agency pitch that ignores the website is incomplete. People still land on a page. If that page is slow, vague, or missing the phone number, the rest of the work has nowhere to send them. Web development and the page design are part of being found, because the page is what they find.
Starter at £150 is a one-page site with basic on-page SEO. That is enough for a single offer. Business at £295 adds pages, up to five, and basic local SEO. Growth at £495 is the larger site, eight to twelve pages, with a blog setup. Choose by the number of real services, not by the number of towns you can name.
Keep the words specific. A boiler repair page and a bathroom installation page answer different questions. One paragraph that tries to rank for both usually helps neither customer.
Pitches to walk away from
Walk away from a guaranteed page-one placement, a block of reviews you did not earn, and a set of town pages that only swap Purley for Kenley, Sanderstead and Coulsdon. Those are the offers that create risk without a page a customer can trust.
Walk away from a report full of scores and no list of sentences that will change. You should be able to read the proposed page and agree that it is true. If you cannot, do not approve it.
The laptop in the picture is blank. It is an example, not a dashboard from a campaign, and not a client's data. Treat screenshots in a proposal with the same question: whose numbers are these?
How our packages relate
If the gap is the website, start there. A one-page site is often ready in about a week after the copy is signed off. A five-page Business site, or a Growth site, usually takes two to four weeks. We will not add a retainer to make a simple brochure look like a campaign.
If you already have a sound site and you want a second opinion on the service area, say that on the contact form. We would rather tell you to keep the site than rebuild it for the sake of a new invoice.
Read web design for the three fees before the call. Bring the page you have now, the phone number customers use, and the places you will actually travel to this month.
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