A website for a Purley high street business
Quick answer: A high street business in Purley needs the offer, the hours and a way to enquire on the first screen. Starter at £150 is one page and is often enough for a single offer. Business at £295 covers up to five pages when the food, the shop and the repairs are different jobs.
People walking the parade already know a shop exists. The website is for the person who searched before they travelled, the person who wants to know if you are open on a Monday, and the person in Kenley who will not visit unless collection is clear. The brick shop and bicycle in the picture are an example. They are not a client's unit and not our studio. Our studio is 109A Brighton Road, Coulsdon.
Passing trade and the phone
The window does the work for people already outside. The site does the work for everyone else. Put the phone in the header. Repeat the hours near the offer. If you close early on one weekday, write that weekday. A generic open daily line is how you collect complaints at the door.
Click to call matters because a lot of those searches happen on a phone between the station and the shop. A number drawn inside a picture cannot be tapped. Use a real link.
If you also take WhatsApp, put it beside the call, not instead of the explanation. A message with no hours still leaves the next customer guessing.
Hours, collection and the board
Say what can be collected and what you will not hold. Say whether a phone order is a request or a confirmed booking. Cafes that change a board every morning should decide whether the site shows a sample or the live list, and who updates it.
Card payments, cash only, or a minimum for cards belong on the page if they surprise people. The surprise is more expensive than the sentence.
A high street address, if you have one, should match the Google profile exactly. A unit number that differs by one digit sends people to the wrong door.
One page or five
One offer, one page, £150. That Starter package includes the form, basic on-page SEO and the first year of domain, hosting and SSL. It is the right size for a cafe with one clear offer or a shop with a simple range explained in a few lines.
Five pages, £295, when you need separate notes: a cafe that also caters, a shop that also repairs, a salon with distinct treatments. Two revision rounds are included. Basic local SEO is included on Business.
Eight to twelve pages, £495, when you add a blog, a modest shop or bookings. A large menu of products is quoted. Year two is around £60 to the providers. See web design for the full split.
Pictures of the real unit
Photograph your own front and your own counter. Customers use the picture to check they have the right place. An illustration, including the one on this article, is not that check.
If the unit has changed since the last photos, change the photos and the address together. An old awning with a new limited company name is a mismatch.
Do not borrow another parade from a template and crop a logo onto it. That is the sort of proof we will not put on a page.
Starting from the studio in Coulsdon
We are not on the Purley parade. The studio is in Coulsdon, and the work for a high street firm is still the same: words, pages, a form and a phone link. Meetings can be in person when a workshop is worth the travel.
A one-page site is often ready in about a week once the hours and the offer are written down. Bring a note of what you will not do. Limits make the page shorter and the calls better.
Use the contact form. If local listings are the worry as well as the page, read local SEO. A position in Google is not part of the fee.
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