NAP consistency for local SEO in Purley
Quick answer: Use one business name, one address format and one phone number on the website, Google Business Profile and every directory in Purley.
A citation hygiene guide for Purley and Kenley, Coulsdon, South Croydon and Sanderstead: one name, one address, one phone. This guide is written for businesses in Purley and Kenley, Coulsdon, South Croydon and Sanderstead.
What NAP is
Name, address, phone. Google uses agreement between sources to decide you are a real Purley business. an accountant near Purley station with two spellings of the street looks like two firms.
On the website
Footer, contact page, schema and map embed must match. If you serve Kenley, Coulsdon, South Croydon and Sanderstead, list towns in copy; do not invent extra registered offices.
Directories and old listings
Hunt old Yell, Facebook and Apple listings. A stale number from a previous Purley shop kills trust. Purley clients often work in London and search after commuting home.
Keep it maintained
Purley Web Design sets a single source of truth on sites from £150. When you move or change numbers, update the site first, then the profile.
Ask us to audit your citations.
Frequently asked questions
Does a tracking number break NAP?
On ads, maybe. On the organic site and profile, keep the public number stable.
Ltd name vs trading name?
Pick the name customers search. Use the legal name in the footer if they differ.
How fast do citation fixes work?
Weeks, not hours. Consistency has to be crawled.
Ready for a website that wins enquiries?
Professional websites for small businesses in Purley and nearby — from only £150. Fixed prices, plain English, no pressure.
Request your free quote