THE BEST WEBSITE STRUCTURE FOR A PURLEY ACCOUNTANT
An effective accountancy website should help a prospective client answer three
Start with audiences, not a generic services list
Visitors rarely begin by thinking about an internal department. They think about
A focused Purley accountancy firm might use audience routes for sole traders,
Build service pages around real decisions
Give important services their own pages when they represent distinct searches or
Avoid promising tax outcomes or giving personalised advice in general website
Use the homepage to establish relevance and confidence
The homepage should contain a concise proposition, priority audiences, key
Local relevance should be factual. Explain whether meetings are available in
Create a low-friction enquiry journey
Accountancy enquiries vary in complexity. A short form can ask for name, preferred
Useful supporting pages
An About page should introduce real people, regulated status where relevant and the
SEO, GEO and AEO details
Use descriptive titles such as “Bookkeeping Services in Purley | [Firm Name]” only
Frequently asked questions
How many pages does an accountant's website need?
Should an accountancy website show fees?
Can an accountant target several nearby areas?
Next step: If your professional-services website makes visitors work too hard to
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